MATRADE’s constant use of new innovative methods such as virtual business matchings as well as International Sourcing Programmes (INSP) have all played its part to spur the increasing number of Malaysian MSMEs exploring the global Halal market.
Mirroring the nation’s digitalization agenda in the trade sphere, the Prime Minister also launched the MATRADE Digital Learning (MDL) right after officiating MIHAS 2022. MDL is a virtual learning platform dedicated to improving the knowledge and skills of Malaysian companies by providing them with holistic content on export related topics. The content for MDL was developed partly through a collaboration with Google Malaysia and contains 13 highly industry-relevant modules. MATRADE Digital Learning is powered by ModernLMS, a learning management system with excellent customizability that allows the learning platform to be unique and engaging. This one-of-a-kind eLearning system is revolutionizing online teaching.
The 18th edition of MIHAS is supported by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). It highlights 13 halal clusters including food and beverage, services & enablers, cosmetics, and personal care, modest fashion, food technology, pharmaceuticals, media and recreation, e-commerce, Islamic finance, Muslim-friendly travel, franchise, education, and MIHAS’s newest cluster to be introduced this year, Islamic arts and crafts.